The Black Vote

It would be a good thing if Bush could attract some of the Black vote. IMO, the Democratic Party takes us for granted.

But the president has the opportunity to flip the script. With a direct appeal, President Bush could win at least 20 percent of the black vote — and the White House.

How can he attract those votes?

First, the field is open. Compared with previous Democratic campaigns, Mr. Kerry's has done a poor job of reaching out to black voters. As Donna Brazile, Al Gore's campaign manager in 2000, said recently, "Don't expect me to go out and say John Kerry is a great man and a visionary if you're not running ads on African-American or Hispanic cable networks. Fair is fair. So send my dad a postcard, send my sisters a bumper sticker." The Kerry campaign has also been notable for its lack of blacks and Hispanics among the candidate's top advisers. And Mr. Kerry has rarely been identified with issues that compel black voters — notably affirmative action.

Second, it's increasingly clear that blacks are no longer willing to vote as a bloc, automatically lining up with the Democrats. This is particularly true of younger black voters. A 2002 poll by the Joint Center for Political and Economic Studies, a research group based in Washington, found a shift in the political identification of black voters. For example, 34 percent of 18- to 25-year-old black voters identified themselves as independents. Overall, 24 percent of black Americans of all ages see themselves as independents — a four percentage point increase since the 2000 election. And now 10 percent of blacks call themselves Republican, a six percentage point rise since 2000.

Bush Shouldn't Write Off the Black Vote